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Salesforce Salesforce-Marketing-Associate Exam | New Salesforce-Marketing-Associate Braindumps Ebook - Latest updated of Salesforce-Marketing-Associate Latest Dumps Pdf

Salesforce Salesforce-Marketing-Associate Exam | New Salesforce-Marketing-Associate Braindumps Ebook - Latest updated of Salesforce-Marketing-Associate Latest Dumps Pdf

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Salesforce Certified Marketing AssociateExam Sample Questions (Q26-Q31):

NEW QUESTION # 26
How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

  • A. By individually assigning access permissions to users
  • B. By establishing a dedicated business unit for shared Items
  • C. By storing items they want to share in a shared folder

Answer: C

Explanation:
In Salesforce Marketing Cloud Engagement, items such as email templates, content blocks, and data extensions can be made accessible to users across different business units by storing them in a shared folder. Shared folders are designed to facilitate collaboration and reuse of assets within an organization's Marketing Cloud instance, allowing users from any business unit to access and utilize shared items in their campaigns and workflows.
By organizing and storing reusable assets in shared folders, businesses can ensure consistency in branding and messaging across different teams and campaigns, while also improving efficiency by reducing the need to duplicate assets for each business unit.


NEW QUESTION # 27
A marketing associate at Cloud Kicks has created a promotional email and wants to send it to internal marketing, compliance, and sales teams. The teams currently consist of 15 individuals each.
How should the associate send a preview of the promotional email to the internal teams?

  • A. Send a proof based on a Subscriber Preview.
  • B. Enter the email addresses under Recipient in the test send.
  • C. Send to a test data extension in the test send.

Answer: A

Explanation:
When a marketing associate at Cloud Kicks wants to send a preview of a promotional email to internal teams, the most efficient method is to send a proof based on a Subscriber Preview. This feature allows the sender to generate a preview of how the email will appear to recipients, including personalized content and dynamic elements. Sending a proof ensures that internal stakeholders such as marketing, compliance, and sales teams can review the email exactly as it would appear to the intended audience, allowing for comprehensive feedback on content, design, and compliance aspects.
This approach is particularly useful for internal reviews, as it provides a realistic representation of the customer experience, facilitating effective collaboration and quality assurance before the final send.


NEW QUESTION # 28
Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.
Why does this behavior put NTO's email sending reputation at risk?

  • A. Spam filters used by email service providers are aware of subscriber's opt-in topic areas.
  • B. Unsolicited and unwanted email typically results in lower engagement and increased complaints.
  • C. Implementing an address book strategy impacts deliverability on email campaigns.

Answer: B

Explanation:
Continuing to send content on tours to a segment that has not opted-in for it can lead to increased complaints and low engagement. This behavior can harm Northern Trail Outfitters' sending reputation, as unsolicited emails often result in negative interactions, including unsubscribes and spam complaints.
* Why This Puts Sending Reputation at Risk: Sending irrelevant content violates email marketing best practices, increasing the likelihood of emails being flagged as spam, which can decrease overall deliverability.
* Salesforce Documentation Reference: Refer to Salesforce Marketing Cloud Deliverability Best Practices for insights on how sending unwanted content can impact deliverability.


NEW QUESTION # 29
What is used to identify unique member records?

  • A. Subscriber Key
  • B. Foreign Key
  • C. Primary Key

Answer: A

Explanation:
In Salesforce Marketing Cloud, the Subscriber Key is used to identify unique member records. The Subscriber Key is a unique identifier for each subscriber in the database, ensuring that each record is distinct. This key is crucial for tracking subscriber interactions and preferences across different channels and campaigns within Marketing Cloud, maintaining a unified view of the subscriber's engagement and history.
The use of a Subscriber Key enables marketers to maintain a consistent subscriber identity, even if other attributes such as email addresses change, ensuring accurate tracking and personalization.
References: Salesforce Marketing Cloud documentation on subscriber management explains the role and importance of the Subscriber Key in identifying and managing unique subscriber records within the platform.


NEW QUESTION # 30
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?

  • A. CAN-SPAM
  • B. HIPPA
  • C. GDPR

Answer: C

Explanation:
The right to erasure, also known as the right to be forgotten, falls under the General Data Protection Regulation (GDPR). This provision allows individuals to request the deletion or removal of personal data when there is no compelling reason for its continued processing by the business. This right is particularly relevant in the context of digital data and is intended to offer individuals greater control over their personal information in the digital environment.
The GDPR mandates that organizations must comply with such requests under certain conditions, thereby strengthening data privacy and protection for individuals within the European Union and the European Economic Area.


NEW QUESTION # 31
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